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08-11-2011

DPM: DESERT HEX 3M SCOTCHLITE REFLECTIVE MATERIAL AW/11




Maharishi’s Autumn Winter 2011 collection, entitled “Into The Light: Survival 2012”, introduces DPM: Desert Hex in 3M Scotchlite Reflective Material into the collection.





Scotchlite reflective material utilises technology known as retroreflection. It helps the eye perceive light in low-light conditions. In more scientific terms, retroreflection occurs when light rays are returned in the direction from which they came. A large amount of reflected light is returned directly to the original light source.





These garments therefore become highly reflective when direct light is shone on them, increasing visibility and illustrating the Disruptive Pattern Material. Its hardly a practical use of camouflage, and if your intention is to hide yourself in order to harm or kill others of your species, this is likely not the pattern for you. With the use of cloud shapes within the pattern, there is a reminder that all camouflage principles employed by the army were adopted through the study of the natural world by artists.